In this comprehensive training, we dive deep into the strategies and tactics that will help your fence business dominate the local market using Google’s Local Service Ads (LSAs).

Whether you’re a seasoned fence contractor or just starting, this masterclass is designed to equip you with actionable insights and proven techniques to boost your online visibility, generate high-quality leads, and grow your business.

Here is the transcript:

What’s going on, everybody? It’s Marco here with Fencing Launch, and I’m super stoked to come at you guys with our very first masterclass. And today we’re going to be talking about how to win with local service ads for fence contractors in 2024. So this masterclass is going to be all about how fencing companies, because we, we work with fencing companies and we understand exactly what works for these companies.

So you can win more leads predictably. on a consistent basis in 2024. Okay. So we got some slides here. I’m going to screen share. We’re going to go over some items. And, uh, what we’re going to cover today is we’re going to cover what are local service ads by Google? Like what, what are they and how to use them?

Okay. We’re going to go over why LSA or local service ads are amazing for fence companies. And then we’re going to talk about number three, which is how local service ads work to get leads. And so specifically, um, how like, you know, how to dispute the leads, how to make sure that you’re getting your best bang for your buck on this platform.

And then number four, we’re going to talk about how Google ads can transform your business. And, um, again, there is some differences when it comes to the different platforms here on, on Google. Okay. So without further ado, who is Marco and why listen? Um, obviously we, you know, we have a 10 million track record.

Um, with, with local service ads, um, we, we’ve generated a hundred million plus across all the companies we’ve worked with in terms of revenue or return on investment. I’ve, you know, obviously a marketing, advertising awards and background in, in this industry. Um, with fencing launch, we specialize in helping fence and deck companies grow and scale their companies through paid advertising.

So. You know, obviously we talk about everything digital, digital ad side. Okay, now what you’re looking at here is just kind of an introduction slide here. Like what, what are local service ads? What, what are they and how do they work? So Google over the years has transformed. I mean, they started with a pay per click model.

Now they’ve kind of came to a pay per lead model. And they’ve evolved over the years to, you know, create a, um, you know, an amazing process for clients or just companies in general to be able to generate more business online. And it’s a very ethical way of generating new business online. And you gotta think Google’s Google is the monopoly.

Google wants. More users on their platform. And so they’re going to make it super convenient for companies to win more business on their platform. Um, and we’ll talk about the, you know, the different models and, and, and how much it costs and all of that. But they’ve created this really unique model to, you know, provide a resource for fencing companies to generate more leads consistently.

Okay. And what this has allowed them to do is. Google has released tons of industries, you know, dentist, uh, all the home service industries like, you know, plumbing, HVAC, garage door, you name it, all of these industries. available now to be able to run local service ads. And it’s a little bit of a different, it’s a spinoff of Google PPC.

So you guys are probably aware of Google PPC where you pay per click, you show up at the top of Google, you pay per click. And, um, from there you’re able to essentially generate, um, leads on a cost per lead basis. So, um, we’ll show you here in a little bit about, you know, a little bit more about how to use it.

you know, all of those good items. Okay. So why it matters for fence companies. So somebody asked me the other day, why does it matter? Like, why should I even look at local service ads? And for one, you only get qualified contractors can be on Google local service ads. So I’m going to screen, you know, share my screen a little bit here and you could only run local service ads.

If you’re a qualified. And this is developing. What’s awesome is this is developing in the fencing industry as of right now. Okay. And so you guys are going to be the front runners. Looks like it stopped there for a second. Um, but again, why it matters is you’re going to be the only qualified company on, on Google local service ad.

So that’s going to allow you to. win a lot more business, right? Now, the second thing is this is a pay per lead model, okay? And what you have to know about that is You’re only paying if the lead is good and we’ll talk about that, which is crazy. You know, we never thought Google would do this, but you only pay if the lead is good.

Okay. And whereas Google PPC, you know, back in the day or, you know, just a few years ago, You used to have, you used to just pay per lead or, you know, pay per click where you’re paying, you know, 5, 10, 20 a click, right? Um, but now it’s becoming more of a pay per lead model, which is awesome. And I’ll show you how you guys can leverage that in your business.

Um, number three is you have a higher visibility on Google. So with Google, I’ll just, you know, share my screen here over here, you can see here if people are searching, you know, roofers near me, let’s search that right? You’ll see that at the very, very top. There’s this section that says sponsored and it has the green checkmark.

Google guaranteed. This is another word for local service ads. Okay, so Google guaranteed. It’s the same thing as LSA or local service ads. And if you pop up here, you have a much higher visibility chance. To win the lead or win new business from it because it’s above everything else. It’s above the Google PPC.

It’s above the map section. It’s above the organic section and it’s right at the top. So like if you’re here, you’re going to increase your chances. of winning, um, you know, that much more. Okay. So that’s something to know as well, which, which is going to be big for you guys. Okay. Now when you’re setting up your local service at account, there’s a couple of things you want to do.

Okay. So you want to obviously visit, you know, the, the, the Google local services website. Um, you can create a new account or sign into an existing Google account. What I’d recommend is, I’m going to go back over here, you know, let’s say you’re this company, AC Roof Co. You have a hundred Google reviews, okay?

Um, or we could use fencing, you know, fence, uh, fence contractors. Phoenix, let’s search. So, I mean, let’s say you’re, you know, American Fence Co. right here, and you want to create a local service ad account. Whatever Google account you created this account with, Because this is on Google, use that same Google account to create the local service ad account because when you do that, it already links your reviews in your account with the new Google LSA account.

Okay, so make sure it’s consistent. Make sure it’s the same. That’ll be super helpful. It’ll, it’ll, it’ll save you some time. Um, when you do that later. You want to provide some sort of necessary information. Okay. So we’re talking about, you know, your business name. Um, uh, these are things like your, your address, your phone number.

All of those good things. Okay. And what that’s gonna allow you to do is, is you’re gonna start to set up your account. Just like when you set up your Google local, you know, map, map section. It’s very similar to that. You’re gonna do some more items. You’re gonna select the services you do. You do vinyl fence, chain link fence.

All of the different, you know, fences that you do. Okay. And then the last thing you’re going to do is you’re going to submit your required documents. And so what Google requires you to do, because again, back to what we were saying earlier, which is only qualified contractors get on here, is you have to submit your licensing documents.

They basically want to make sure you’re a legit company. And when, you know, when they make sure you’re a legit company, that’s going to allow you to essentially, uh, you’re only going to be qualified contractors that are on there that are licensed, bonded, insured. They have Google reviews. They have a reputation.

Therefore, Google can trust you guys because, you know, another thing to note here is that within LSA, within this program, the customer is actually has an insurance policy. And so the customer, if they shop with you and they find you through Google local service ads, and you don’t do your job, right. Google actually has an insurance policy where they’ll actually take care of the customer in, in, in, in the form of a refund or something like that.

Okay. And, and you as a company. You have to understand well, you’re only getting qualified because you’re a company that will actually take care of customers So google’s risk is pretty low in this right? So that’s something to note as well as like google’s risk is not super high Because of that, right now, um, you know, just like any insurance policy, the higher the risk, right?

It’s gonna cost more. So in this scenario here, there’s little to no risk because, you know, the contractors being on here are gonna be qualified contractors. Okay, now getting Google guaranteed. let me explain a little bit about the guaranteed bash or badge because it is that green badge where it’s got the green checkmark.

Um, you’re gonna have to do things like, like a background check for your business and employees. So what I’d recommend is if you, if you’re a business that has, you know, tons of employees, you probably don’t do a background check on everybody, right? Do it on just the main managers or maybe five, a good set of five people, right?

Because you want to do enough where, you know, You know, you’re giving Google a little bit to work with. If you’re more of a smaller company and you’re more of a startup, you could do a background check on, on just the owner. That would be fine too. Um, but like I was saying earlier, you have proof of insurances and licenses.

Um, there’s different benefits of being Google guaranteed. So obviously you’re going to have your increased customer trust. You’re going to be able to have protection for customers with the money back guarantee. So that’s where I was talking about, where, you know, your customers are going to be guaranteed that this job is going to be done right.

And if it’s not, then Google is going to take care of the customer. Now that’s not a good look on your part, obviously because then Google is probably going to kick you off the platform because you’re a high risk, right? But just something to note there that the customers using this, they understand that there’s.

Going to be a benefit to it right now. Let’s talk a little bit about, you know, optimizing your LSA program. Okay. So you definitely want to use high quality images of your work. Um, number two is encourage satisfied customers to leave reviews, leaving reviews is going to be massive. This is going to help out the business dramatically.

Um, number three is you want to respond promptly to customer inquiries. So within LSA, sometimes you’ll have like where people send a message and you want to get back to them as right, as soon as possible. When customers call you, you want to answer the phone immediately. Google actually has the data because they record these calls.

Google has the data on how fast you return those phone calls. And so the faster you return those phone calls, that gets hard, you know, it’s on the first ring, second ring, third ring. You’re going to have a higher chance at being able to show up higher in the rankings. And then you totally want to keep your profile updated with current information.

That’s going to be super big as well. So you want to update it consistently, just like your Google page, right? You want to update it consistently. with the information. Um, that way you guys are off to the races there. Okay. Now if I were to screen share again and go over here and kind of show you here, let’s say you’re American fence.

This is the example we were giving you earlier. Um, you want to ask customers to leave more Google reviews. Okay. So when they leave more Google reviews, You’re going to get more traction in here. Google is going to see that as a, as a positive signal. Like, okay, this company does a good job. Okay. The other thing is, is if, in, if somebody searches fence contractors near me and they search on, you know, click on fence pros of Arizona, and as you can see here, I can’t find any section where it says, you know, go to the website.

Google doesn’t want to send these users to your website. They want you to either call now or message now. Okay. And so again, these will show you the things, okay, their license, their background check, their insured. You know, here’s their phone number. And by the way, this is a Google tracking number. So Google is going to track that phone call and you can see here the different services that they do.

They do custom construction, fence design, fence installation. And these reviews here are all from the Google My Business. So the Google my business actually has synced with your Google local service ads, which is awesome. That’ll help you guys out a lot. Okay. And to what I was saying earlier, one of the biggest advantages here is when somebody messages in, let’s say I send a message and I say, I want to quote, you’re going to get that notification on the back end.

You want to respond as soon as possible. You get that within five minutes. Respond if if you can, right, if you can, that’s gonna be, that’s gonna be really good for you because you’re gonna be able to Google sees that as a positive signal again, you want to give Google more positive signals so you show up higher in the rankings.

Now, what’s really awesome right now is that for fencing, this is a little bit of a newer industry. Okay, that Google has launched. And so you can see here that there’s only one real legit company up here. Okay, you scroll down. There’s Phoenix pool fence, which is, you know, Google guaranteed, but they don’t have any reviews yet.

Okay, so like this one is ranking up number two. That tells you there’s a lot of low hanging fruit. Whereas let’s say I search. I search roofers near me. Let me search on. See more. You can see here. There’s dozens of contractors up here. You know, there’s quite a few of them that are Google guaranteed.

There’s a lot more. And so what I’d encourage you guys to do is obviously keep watching this and get involved in Google LSA before it’s too late. Because if you get an early, Google, Google is going to love you. I mean, you see all these roofers, these people probably got in it years ago when it, when it, when it first launched.

Right. And, and now, I mean, it’s just flooded, right? So what you want to do as a fence company right now is get involved in it right now while it’s still cheap and, and get into it. Okay. So that’ll be super helpful for, for you guys. All right. So that’s all everything about, you know, optimizing your account, making sure that it’s, you know, set up right and all that good stuff.

Okay. Um, now let’s talk about managing your leads and, you know, here at fencing launch, we, I mean, we talk about this all the time, right. And I mean, let me tell you, right, there’s So many times where we work with companies and they tell us that the leads aren’t working, right? This happens all the time. And what I want to say is, you know, there is a specific lead follow up system you want to follow when you’re, when you’re running any sort of ads, whether it’s a referral, whether it’s, I mean, it doesn’t matter what it is, right?

You’re going to want to follow a specific process. When it comes to, to, to, to, to all of this, right? And what’s awesome here is with, with, with local service ads, you have your own dashboard, which I’ll show you here in a second. You have your own dashboard where you manage all of the leads. And, you know, what’s, what’s amazing about that is you’re going to have essentially, you’re All the tools, all the resources necessary to be successful with, with this platform.

And we’re going to show you, you know, how to access and manage your leads through the LSA dashboard. The importance of responding to your leads quickly. I want to show you some best practices for following up with potential customers as well. Okay? Because what happens is when somebody reaches out, right?

When somebody reaches out, let’s go back over here. When somebody clicks on, you know, fence pros Arizona and they call you Okay. That’s considered a lead, right? Google’s seeing that as a lead. Now that phone call might last one minute. It might last five minutes, 10 minutes, you name it. And what you’re going to be able to do is, um, there’s, there’s only two ways.

So we can, can, can become a lead. Number one is they call you. Number two is they message you. Okay. And you can actually turn off the messaging feature. So you only have calls. And these calls are all recorded. They’re all recorded. If Google records them for this reason, and what you can do is you can actually dispute, you know, the calls that aren’t quality, let’s say there’s a call.

That’s not quality. And, you know, you know, let’s say, let’s say they were looking for a pool fence when you don’t do pool fences, or let’s say they’re looking for a farm fence and you guys don’t do that, then. You know, you can actually dispute that lead in Google’s platform to where you don’t have to pay for that lead, okay, which is just an amazing, um, amazing process because, you know, before, um, if you’re running PPC ads and you get a lead and, you know, they’re looking for a pool fence, you don’t do that.

You can’t just go back and get a refund for those clicks. But here on this platform, you can actually do that, which is just totally amazing. Um, and obviously, um, you know, you can’t take advantage of this, right? So let’s say you get a lead and it’s quality, you book them for an estimate, but they don’t end up shopping with you.

You can’t just get rid of, you can’t dispute that week now. And if you get caught disputing a lot of leads unethically, what will happen is your account will actually flagged. And so. You have to be honest and real with yourself. Like, what is this process look like and, you know, maximize it ethically. And that’s what I’m talking about is only dispute leads.

If the lead is indeed not quality, if it’s not in your service area, if it’s not a service you do, or it’s out of your scope of area of work. Um, if it’s one of those two things, then you could honestly dispute them. Okay, so manage your leads as well. You know, we have a complete, we talk about it all the time here at Fencing Launches.

You know, we have an entire five point checklist of like, okay, here’s the things you should do. Um, but it’s a little bit different with Alex Day because it’s all phone calls coming in. So you simply need, just need to pick up the phone as fast as possible. That way, Google sees that as a good signal, and then you also, um, just make sure you use the dispute process, which we’ll talk a little bit more about here in a little bit.

Now, the next thing is, is you want to track your performance. So here’s an overview of performance metrics. These are available in your LSA dashboard as well. So the key metrics you want to monitor is going to be your number of leads. So how many leads did you get throughout this week or throughout this month?

And what is the cost per lead? So like, how much are you paying per lead in this platform? And then number three is your lead conversion rate, okay? So like, from those leads you’re getting, their quality, And let’s say it costs you 50 bucks a lead. How many of those actually become a customer at the end of the day?

Is it 1 in 2, 1 in 3, 1 in 4? And once you figure out all of that, you can just kind of scale it up from there. It’s like, okay, well, let’s just spend more, right? So that’ll be super helpful for you guys as well. Uh, we have some tracking things. Just put in the comments if you need access to one of our KPI tracking sheets, we can send that over to you.

Um, that might be super helpful for you as well. Now here’s a quick tip here. Okay. Setting your budget. A lot of people have had some challenges with this part of it, and I totally understand why. So the first thing you want to do is you want to set your weekly budget. You want to set your weekly budget as your, um, um, sorry, you want to set your monthly budget as your weekly budget.

So, uh, whatever your monthly budget is. Let’s say you want to spend. You know, five grand a month. Okay. What you want to do is take that five grand and put it into your weekly budget because this platform is so new that Google won’t actually spend the full 5, 000 per week. And so, um, if you just set your monthly budget as your weekly budget, that’s a quick tip just to show up more because a lot of people are like, well, I’m not showing up enough or I’m not spending the full budget or whatever.

We’ll take the monthly budget, put it as the weekly, and then see how much you spend that entire month. It’ll probably be closer to five grand. If it’s not quite five grand yet, it might be based on search volume, or maybe you need more reviews. It might be. There’s something in your account that needs help, right?

And so that’s just a quick tip rule of thumb that might, that might be different in the future. So definitely keep an eye on that. Um, number two is Google LSA won’t spend the full budget cause it’s competitive. You saw the roofing one. It’s super competitive. So keep that in mind. And number three, it’s based on search volume.

So In order for you to pop up, it’s based on search volume. Now, if I were to go to a keyword planner, this is like, you know, Google’s tool for, for keywords. And let me just click on an account here. And now we’re to go to, um, discover new keywords and let’s say we’re looking for Phoenix. Actually, let’s do a Midwest.

Let’s do Chicago. Just kind of thinking Chicago would be a better market too. Give an example here. More little more fence contractors. Now we did Chicago and those surrounding counties. Okay. And so the key words we’re going to put in here. If you were to go out at Google, actually, and just do google. com and search, you know, search fence contractors, you can start to see what are the different keywords that Google suggests people are searching.

So people are searching fence contractors near me, fence contractors, Phoenix. Let’s see. I search fence companies. Fence companies is a big keyword. So again, let’s do fence companies. Let’s do fence contractors. Let’s do fence contractors. Chicago. Let’s do fence companies. Chicago. Um, Chicago. And just click on get results.

Okay. And let’s see what it, what it has here. Um, what we’re looking at now is, looks like we’re stuck on the other thing. Okay. So I had to screenshot over here. So this is Google keyword planner. As you can see, And on here, you could find it by just searching Google Keyword Planner on Google or it’s ads.google.com/aw/keyword planner.

Okay, that’ll bring you to Keyword Planner. And basically what I did is I selected Chicago in the location. And then I selected, um, the, the, uh, keywords, the sort of the main keywords that I think are going to be the biggest hits. Okay. Now what you can see here is Google’s going to tell you how many people are searching this.

I mean, there’s a thousand to 10, 000 people searching fence companies. In Chicago. Okay. This is a medium competitive keyword. You want to look for low. These three are low. So fence, fence contractors is super low fence contractor. Chicago is a super low. There’s a hundred to a thousand people searching that every single month.

In the bid is 14 at the top of the page. And so the lower the number here, the low, like if it’s low competition and if it’s a high search volume, which is, I’d say over a hundred searches per month is probably a pretty good search volume. Then that would be considered a pretty good keyword because it’s cheap.

There’s a lot of people searching it. There’s low competition, and so if I were to search this on Google, it would be easy to pop up at the top. As you can see here, there’s different contractors doing it, right? And so, these are the type of keywords that are going to help you win consistent fence jobs. in your company.

Okay. And, uh, that’s why I was talking about. It’s based on search volume. Number three here. Uh, people need to search this in order for you to pop up. Okay. So you got to keep that in mind. Okay. Last thing here is customer reviews is necessary. Um, attached to your Google business profile, how to handle negative reviews professionally.

I want to show you an example of this because, um, while we’re on this Chicago keyword here, let’s just click on one of these, you know, this fence company here. Okay. So you have 122 reviews, 4. 4, pretty good, right? I mean, that’s a pretty solid brand is what it looks like and it’s very optimized. It’s got their phone number, their email, or sorry, the website services that they offer to a woman.

Um, automatic gate installation, repairs, fence installation, custom fabrication, all that good stuff. They have reviews in here, right? And if I were to audit this real quick, if we were to look at newest reviews, okay, a month ago, nobody’s responding to these reviews here. I see that nobody’s responding, I guess, right here.

Nine months ago is responded, but you want to create a protocol within your company to respond to reviews as soon as they come in, probably within a day or so. And you’ll just get notifications. You’ll get a notification that says, Hey, new review added to your Google page. Um, you’ll get an email of that.

And when you get those, you just want to simply respond professionally. Hey, thank you so much, Nicholas, for shopping with us. We appreciate you. Your backyard fence looks amazing. Hope you have a great rest of your day. It can just be a response just like that. Very simple. Um, the other thing is, is if you get negative reviews, um, we can click on lowest here.

Um, they did respond, right? So this person saying they would never hire them again. Hello, Eric. It was very unfortunate to have read this feedback from in regards to what you are saying. It isn’t entirely true. Raul did speak with us. Okay. So he’s responding and basically defending the company and saying, Oh, we didn’t actually, what the customer is saying is wrong.

Okay. Now, nine times out of 10, the person responding to this Sorry, the person reading this or, you know, the client on the other end, they’re not going to believe the company, they’re going to believe the person, right? And so what you have to do is, as the companies respond professionally, say, Hey, Eric, so sorry, you had a bad experience with our company from your perspective.

I would love to chat with you and make this right. You can contact us X, Y, Z time or X, Y, Z, you know, number, um, and we’ll talk to you. Thanks or whatever, right? That’s a professional response because you’re willing to take care of the faults. But instead you’re defending the flaws, you know, faults here in this video or in this review.

So that’s just something to note here. Um, responding to reviews positively is always going to go a lot further than trying to defend yourself. In the reviews, because in the digital marketing realm, even though it’s unreasonable for a customer to say that. In the digital marketing realm, you want your new customers or the new prospects coming in to believe that you’re a good company.

That’s that’s what it’s all about. Making sure that you’re trusted. You’re a good vendor. Okay, so definitely keep that in mind. Now, what we’re talking about now. is a little bit about what I was mentioning earlier. You’re gonna dispute bad leads in the back end. Okay, so what’s awesome here is you don’t have to pay for leads that aren’t qualified.

You you’ll have a process that you’ll follow. Um, if, if, if, if those leads weren’t effective, Um, if you dispute, it helps Google find high, higher quality leads as well. So that’s something that a lot, a lot of people talk about is like when you dispute ad leads, Google’s algorithm actually listens to that phone call and Google will understand like whether this lead was qualified or not quality or not.

And when you dispute it and say that, okay, well we don’t do, you know, chain link fence, then next time somebody searches chain link fence contractors near me, then you don’t pop up. Now it’s not 100%. You know, you can’t mitigate that from, from, you know, getting into the lead like that. But what it does is it helps Google understand a little bit more about what you do.

And, um, that way you start to get more higher quality leads in, in the future. And the other thing that’s awesome here within the dispute process is you don’t actually have to pay for those leads. You’ll get refunds for the leads that aren’t actually qualified. So that’ll be super helpful for you guys as well.

Okay. Google understands how fast you’re answering the phone. Um, a lot of people don’t understand this, but it’s true. Google actually has an algorithm. They read how fast you answer the phone. So if you were to search fence contractors near me and you call the phone number at the top on the Google guaranteed, And they don’t pick up.

That’s a bad signal. Google. If that happens over and over again, Google will understand. And that sends that data back over here. And your profile will actually get negatively affected because of that. And so make sure that your, you know, your office team and your appointment setters are ready for the phone calls.

To come in and answer immediately and help them with their, you know, with that, because if you don’t, again, your account will be affected negatively if you answer the phone on the first ring every single time, and you’re consistent with that, then Google actually positively affect your account. And so you’re going to have a positive, um, you’ll, you’ll probably have a increase in rankings or you have a higher likelihood that you’ll pop up higher.

In Google search as well. Okay, so keep that in mind. A lot of people don’t think that’s possible, but they do replace those phone numbers with Google tracking numbers. And so they understand everything that happens in here. Okay, it’s kind of what it is. We have to follow Google’s rules. Otherwise, we’re not going to be able to benefit from this.

Okay. So here’s a couple of things that, you know, reasons why LSA wouldn’t work or doesn’t work. Okay. Here’s just a couple of things that sort of devil’s avocado would say about all this. Number one is it’s incomplete. Or inaccurate profiles. So if you don’t have sort of a fully complete profile, then you’re not necessarily going to rank as well.

Okay. Number two is slow response time to, to, to, to leads. We just talked about that one. Um, you want to be able to have, um, higher response times. You can win more leads from the platform. And then number three is you’re ignoring customer reviews. When you get customer reviews, whether it’s positive or negative, Make sure you respond and then number four is you’re not monitoring the performance metrics.

So again, make sure you’re looking at how many leads you’re getting the cost per lead in your conversion rate. So if you’re tracking those three metrics, you’re going to start to understand how much it costs to get an appointment, how much it costs to get a lead and how much it costs to get a new customer.

Once you understand those three numbers, you essentially can figure out, okay, can we spend more on this platform and generate more result from it? Okay. Or should we take our money elsewhere based on, you know, sort of the metrics. So that’ll help you, you know, make sure you maximize this, this, this, this platform as well.

Okay. And then, um, you definitely want to have a highly qualified website. Okay. That’s going to be super, super important for you as well as a good website. We’ll give you an upper hand Google benefits companies that have a really good experience on their website. There’s something called the EE. AT score, which is your expertise, authority, and trustworthiness.

If you have a high EAT score, you’re going to have a higher chance of showing up on Google. And then also, if your website has a really good experience, let’s say it loads really quick. And all of those other things, which we can go on and on about, but, um, make sure you have a good website. That’s just at the end of the day, if you want to rank on Google, you need assets that are quality.

Uh, Google LSA is looking for signals that your company has to see if you’re a legit company. Okay. Again, this goes back to the other point, which is like Google is a company. They have users, which is you and I. They want us to continue using Google and not go to Bing. And so they want to have a good experience.

They want to make sure that only good companies show up at the top. And so if your competitors are popping up much more than you are, they’re higher up on Google, you got to ask yourself, why would Google, you know, have them show up higher than we are? Why is that? And if we’re really going to be honest with ourself, maybe they’ve been longer in business.

Maybe they have more reviews. Maybe they had their website much longer. Maybe they just have a better marketing company, right? There’s going to be different reasons to that. And so just take mental notes of that and make sure that you’re moving forward with. With all this good stuff. Okay. And the last thing I want to talk about here is we got some extra bonus tips, um, using keywords effectively in your business description.

Okay. Let me show you an exact example of that. Okay. So if I were to search, let’s do roofing. It’s more of an established niche here. Roofing companies, Phoenix. Okay. And we were to click on, I mean, Stone Creek is number one right up here, right? Um, what we’re seeing here is Stone Creek has a very optimized page.

If you go down here into their, this is their description. Okay. Stone Creek roofing in is a Phoenix, Arizona roofing contractor. This is a keyword Phoenix, Arizona roofing contractor. That is a keyword specialized in roof repairs, roof replacement, and new roofing installation. Those are keywords as well.

Okay. Licensed, insured, professional, affordable. Those aren’t really keywords. Shingle, tile, flat roofs and metal roofs. Those are all keywords as well. Okay. So again, then it goes back. Roof replacement, roof repairs, new roofing. So that’s why when I search, we’ll say search roof replacement Phoenix. Okay. And you just go, you see them right there.

Number two, provides complete roof replacement. You go down to their description, they have it again. Okay. So, in that tip, just make sure your, your Google My Business is optimized. Make sure you have keywords in your business description. Make sure you’re optimized. very much. Make sure it’s quality. Uh, number two, highlighting unique selling points in your profile.

So if you, if you do free assessments or free quotes, or you have some sort of guarantee, put that in your profile, that’ll help you rank higher on Google as well. And then number three is make sure you leverage special offers and promotions. So whether you’re doing like a spring offer or summer promo. Um, maybe even like winter promo, Labor Day, Memorial Day was a little bit ago.

Memorial Day. A lot of the companies we work with did amazing Memorial Day offers and they just absolutely knocked it out of the park. So Memorial Day offers could work really well for you as well. So just keep that in mind. Um, you want to make sure you fill the Google business profile as much as possible with good stuff.

That way you guys can. rank higher and have a higher probability of winning online. And, um, just something extra real quick is like your Google business profile and your, your LLC account are together, like I said earlier. And so whenever you get reviews over there, they’re going to go over to your LLC account, they’re going to be vetted.

Google is going to make sure they’re legit before you show them. but make sure your reviews, you know, respond to all reviews. Like I was saying about all of that. Awesome. If there’s any questions you guys have, just leave them in the comment section, whether you’re on YouTube, whether you’re on Facebook or any of the other platforms we’re, we’re streaming this to, um, just put comments in the, you know, questions in the comment section below, um, our team will go through all of that.

Make sure you guys are getting your, your questions answered. All right. Um, the other thing is, is if, if there’s something that you wanted to request access to, just put that in the comments as well. We’ll be able to grab that for you, whether it’s, you know, the KPI tracker or even like the lead follow up system.

If you’re looking for that, just let us know what you’re looking for and you can definitely submit that in there. Okay. And what we have as well, if you’re not already in it is a free Facebook group. It’s called the fence and deck owners hangout. And this Facebook group, you can go to fencing launch. com slash group, and you can actually get access to this group for free.

Um, this group is an awesome place for you guys to network with other successful fencing businesses. And, um, we’ve started this group, really, our mission with this group was to pull the community together, um, on Facebook and be able to share ideas and thoughts and, uh, really just be able to help each other grow because there’s going to be fence companies in your area that are killing it.

There’s going to be fence companies in the Midwest that are doing amazing. And I’m sure you guys would love to hear what they’re doing to. in the fencing industry. Obviously there’s fence tech, there’s the fence show, and there’s many other conferences. Um, in this industry that pull the community together.

But there’s nothing like having, you know, a Facebook group like this, where we can all put our minds together and, and grow these companies. I saw somebody, uh, actually put in the group the other day as well. They were selling some equipment and stuff like that. So you can find deals in there. You can network with other people, which is awesome.

And, um, be able to help your company grow. Now, if you guys don’t know who we are at fencing launch, we are a digital marketing agency. For fencing companies. So if you’re looking to scale your company, get more leads, uh, grow your company in general, we’re the people you should speak to. If you wanted to reach out, you can go to fencing launch.

com and you can request access to whether it’s one of our trainings. You know, see our videos and learn a little bit more about our services. But we do things like Facebook ads, Google ads, um, you know, things like that. So if you wanted to schedule sort of a strategy session call, you could do that by just reaching out to us on our website.

Again, it’s fencing launch. com. And also we actually have a guarantee, which is you’ll add 50, 000 a month. and revenue in the next 12 weeks of using our system. We have the fencing launch system is what it’s called. So if you want to learn a little bit more about that, definitely take a look at our website.

Other than that, guys, I appreciate your time, appreciate your energy, and we will see you guys in the next masterclass.